Feel proud of how you’re showing up everywhere.
From brand clarity to a polished website, each service is designed to help Interior Designers like you create a presence that looks good, works hard,
Feel proud of how you’re showing up everywhere.
From brand clarity to a polished website, each service is designed to help Interior Designers like you create a presence that looks good, works hard,
You’re piecing things together, second-guessing how you’re coming across, and quietly wondering if your dream clients can see the level of work you deliver.
You’ve evolved, but your brand and website haven’t caught up, and it’s starting to show.
It’s not just about looking polished (though you want that, too).
It’s about having a presence that supports your business and honors the season you’re in.
- A brand and website that reflect your level of professionalism
- Clear messaging and design that feels like you, not like everyone else
- A more strategic, elevated experience for both you and your clients
- Finally, knowing that your presence is doing its job, even when you’re not “on”
Because right now?
You’re ready for…
What You’re Not Here For
You didn’t build a business you love just to feel misrepresented by it online.
You didn’t build a business you love just to feel misrepresented by it online.
- Getting passed over by dream clients who can’t see the full value of your work
- Wasting hours explaining your process manually instead of letting your website do the talking
- Looking “starter-level” when you’re years into the career you’ve poured yourself into
- Feeling stuck in an outdated online presence that doesn’t reflect who you are now
- Getting passed over by dream clients who can’t see the full value of your work
- Wasting hours explaining your process manually instead of letting your website do the talking
- Looking “starter-level” when you’re years into the career you’ve poured yourself into
- Feeling stuck in an outdated online presence that doesn’t reflect who you are now
You’re trying to avoid…
Because deep down, you already know what happens when your brand and website don’t align with the work you’re truly capable of. It chips away at your confidence, your client pipeline, and your peace of mind. You’re done wasting energy on things that should be working for you, but aren’t.
Because deep down, you already know what happens when your brand and website don’t align with the work you’re truly capable of. It chips away at your confidence, your client pipeline, and your peace of mind. You’re done wasting energy on things that should be working for you, but aren’t.
Translation? When your visuals, message, and experience are in sync, your business isn’t just more beautiful - it’s more effective. Strategic design doesn’t just look good. It earns trust, builds connection, and supports your growth (even when you’re offline).
Here’s the “a-ha” moment:
Brands that show up consistently across every touchpoint can increase revenue by up to 23%.
(Forbes)
Your dream clients are making snap decisions before they’ve read a single word. If your brand or website feels even a little off, outdated, or pieced together, you’re likely being overlooked, even if your work is exceptional.
Because 75% of people judge a business’s credibility based on its website design, and it takes just 0.05 seconds to form a first impression.
Because 75% of people judge a business’s credibility based on its website design, and it takes just 0.05 seconds to form a first impression.
(Stanford University)
(Stanford University)
The Brand Audit
This thoughtful, low-commitment process is the same one that has helped Interior Designers transition from “I’m stuck and unsure where to start” to “I finally see the path forward and it feels like me.”
It includes a brand clarity questionnaire, a personalized audit presentation, and a Loom video walkthrough designed to provide clarity, confidence, and a next step that you feel good about (without jumping straight into a complete rebrand).
You’ll walk away with:
- A fresh, professional perspective on what’s working and what’s not across your brand
- A clear, customized vision for how your brand can better reflect your personality, values, and goals
- A strategic PDF presentation + Loom video walkthrough that helps you see what’s possible (and why it matters)
- Tangible next steps to move forward with more confidence, whether you’re ready for a complete rebrand or just need clarity for now
Meet the audit that’s helped many Interior Designers get clarity and perspective on what’s possible and what it could look like to develop and align their brand with what’s most important.
Clarity that Feels Like You
Brand Audit // Clarity that Feels Like You
- The hidden disconnects in your brand that are quietly making it harder to attract the right clients (and how to spot them finally)
- What seasoned brand designers look for behind the scenes and why your visuals might be doing less heavy lifting than you think
- How to shift from second-guessing your brand to making aligned decisions with confidence
- A vision-casting walkthrough designed to help you see what’s possible when intention and strategy meet
- The “DIY trap” most designers fall into when trying to do this alone and a better way forward that still honors your pace and season of life
- The hidden disconnects in your brand that are quietly making it harder to attract the right clients (and how to spot them finally)
- What seasoned brand designers look for behind the scenes and why your visuals might be doing less heavy lifting than you think
- How to shift from second-guessing your brand to making aligned decisions with confidence
- A vision-casting walkthrough designed to help you see what’s possible when intention and strategy meet
- The “DIY trap” most designers fall into when trying to do this alone and a better way forward that still honors your pace and season of life
Brand Audit
Not ready to dive into a complete rebrand, but know what you have isn’t quite working? This is your chance to get professional insight and a strategic vision without the pressure or overwhelm.
This isn’t a total overhaul. It’s a clear, grounded next step built to meet you where you are.
Step into the clarity, confidence, and alignment you’ve been craving without overcommitting or overextending.
Step 3 → Gain Clarity + Decide What’s Next (With Confidence)
You’ll walk away with a clear understanding of how to align your brand with your next chapter, whether that means moving forward into a complete rebrand, making intentional DIY updates, or simply breathing easier knowing you finally have professional insight.
Step 1 → Start With the Strategy Questionnaire
We begin with a thoughtful questionnaire that helps me understand what matters most to you: your goals, your season of life, and the heart behind your business. You don’t need to have it all figured out. Just come as you are, and I’ll help connect the dots.
Step 2 → Receive Your Brand Audit + Vision-Casting Presentation
Within two weeks, you’ll get a beautifully designed PDF and a personalized Loom video walkthrough that shows you what’s working, what’s holding you back, and what’s possible. This is the lens of a seasoned brand designer applied directly to your brand, with zero pressure to commit beyond this.
This is the moment where “I know something is off” becomes
“I know what to do.”
This is the moment where “I know something is off” becomes “I know what to do.”
Step 3 → Gain Clarity + Decide What’s Next (With Confidence)
You’ll walk away with a clear understanding of how to align your brand with your next chapter, whether that means moving forward into a complete rebrand, making intentional DIY updates, or simply breathing easier knowing you finally have professional insight.
Step 1 → Start With the Strategy Questionnaire
We begin with a thoughtful questionnaire that helps me understand what matters most to you: your goals, your season of life, and the heart behind your business. You don’t need to have it all figured out. Just come as you are, and I’ll help connect the dots.
Step 2 → Receive Your Brand Audit + Vision-Casting Presentation
Within two weeks, you’ll get a beautifully designed PDF and a personalized Loom video walkthrough that shows you what’s working, what’s holding you back, and what’s possible. This is the lens of a seasoned brand designer applied directly to your brand, with zero pressure to commit beyond this.
This is the moment where “I know something is off” becomes
“I know what to do.”
This is the moment where “I know something is off” becomes “I know what to do.”
The Branding Experience
This guided, one-on-one branding experience is the exact process I’ve used to help Interior Designers align their visuals, strategy, and messaging so they can show up with clarity and confidence at every level of business.
It’s a thoughtful, 6–8 week collaboration rooted in strategy, personal alignment, and timeless design, built specifically for designers who are ready to outgrow DIY and step into a brand that truly reflects where they’re going.
You’ll walk away with:
- A custom brand identity rooted in strategy and alignment, designed to reflect who you are, what you value, and where you’re headed
- Clear, confident messaging that helps you communicate your value without second-guessing every word
- A suite of timeless visuals (logos, color palette, type, and more) that you’re proud to use and that work for your business
- A thoughtful brand guide and reference tools that make it easy to stay consistent and feel empowered long after the project ends
Tangible Design, True to You
Branding Experience // Tangible Design, True to You
- The quiet mistake that’s keeping your brand from reflecting how far you’ve come and how we fix it with strategy first, not just design
- What makes a brand “feel like home” (hint: it’s not just colors and fonts)
- How we pull together everything that makes your work special, so your brand stands out without being loud or performative
- The design secret that turns hesitant marketing into confident sharing
- The reason why past branding investments may have missed the mark, and how this process is different by design
- The quiet mistake that’s keeping your brand from reflecting how far you’ve come and how we fix it with strategy first, not just design
- What makes a brand “feel like home” (hint: it’s not just colors and fonts)
- How we pull together everything that makes your work special, so your brand stands out without being loud or performative
- The design secret that turns hesitant marketing into confident sharing
- The reason why past branding investments may have missed the mark, and how this process is different by design
Branding Experience
The strategic, done-for-you branding service that’s helped Interior Designers step into next-level confidence, clarity, and alignment without the overwhelm. This isn’t just about a beautiful logo. It’s about finally having a brand that works for you, not against you.
Because the last thing you need is another surface-level logo that looks good on Instagram but leaves you feeling stuck everywhere else. This process is about alignment, confidence, and branding that does its job.
Walk away with a brand that finally feels like you, and works just as hard as you do.
Step 3 → Launch
Once everything’s finalized, I will equip you with the tools, files, and guidance to show up consistently and confidently. You’ll be able to share your work with pride, trust your presence to speak for itself, and finally feel like your business looks and feels like you.
Step 1 → Align
We kick things off with a strategy questionnaire and strategy call, so we can get clear on your goals, values, and what your brand needs to do now. I’ll guide you through the messy middle and help you sort what stays, what goes, and what’s next.
Step 2 → Build
Next, I translate everything we uncovered into your custom brand design with visuals that reflect your growth and attract the kind of clients you’ve been craving. You’ll review, refine, and walk away with a complete branding suite that’s ready for the real world.
Step 3 → Launch
Once everything’s finalized, I will equip you with the tools, files, and guidance to show up consistently and confidently. You’ll be able to share your work with pride, trust your presence to speak for itself, and finally feel like your business looks and feels like you.
Step 1 → Align
We kick things off with a strategy questionnaire and strategy call, so we can get clear on your goals, values, and what your brand needs to do now. I’ll guide you through the messy middle and help you sort what stays, what goes, and what’s next.
Step 2 → Build
Next, I translate everything we uncovered into your custom brand design with visuals that reflect your growth and attract the kind of clients you’ve been craving. You’ll review, refine, and walk away with a complete branding suite that’s ready for the real world.
The Website Experience
This collaborative design experience is the exact process I use to build intentional, strategy-backed websites for Interior Designers who are ready to move beyond DIY or duct-taped templates and start showing up with clarity and confidence.
The Website Experience includes a guided strategy call, done-for-you Showit website design and development, collaborative page reviews, and a custom Loom training video, so you walk away with a polished, professional site that feels like you and works like a dream for where your business is going.
You’ll walk away with:
- A custom-designed Showit website that reflects the heart of your business and gently guides dream clients to say yes.
- A smoother, low-overwhelm process that supports your life, not one that adds more to your plate.
- Clear messaging and thoughtful design that help your site do the heavy lifting behind the scenes while you stay focused on your clients.
- A personalized Loom training video and 30 days of post-launch email support so you feel confident maintaining and updating your site with clarity and ease.
Built to Reflect, Guide, and Grow
Website Experience // Built to Reflect, Guide, and Grow
- The biggest reason your current website isn’t working (and how to finally break out of that holding pattern).
- We’ll build a site that reflects your voice, your goals, and your growth, not just another template with
your colors. - The strategy we use behind the scenes to make sure your website doesn’t just look pretty, it works hard for your business.
- The collaborative design process that keeps you in the loop without putting it all on your plate (yes, that balance does exist).
- The real reason so many Interior Designers outgrow their websites and how we make sure you won’t have to redo this again next year.
Here’s what we’ll address and accomplish together:
- The biggest reason your current website isn’t working (and how to finally break out of that holding pattern).
- We’ll build a site that reflects your voice, your goals, and your growth, not just another template with your colors.
- The strategy we use behind the scenes to make sure your website doesn’t just look pretty, it works hard for your business.
- The collaborative design process that keeps you in the loop without putting it all on your plate (yes, that balance does exist).
- The real reason so many Interior Designers outgrow their websites and how we make sure you won’t have to redo this again next year.
Website Experience
Tired of hiding behind a website that doesn’t reflect how far you’ve come? This offer helps you create a digital home that matches your business now, so you can confidently guide the right clients in, without DIY stress or second-guessing.
Here’s what we’ll address and accomplish together:
Because your business has outgrown the DIY phase, and it’s time your website caught up.
Get a website that feels like home and works like a team member.
Step 3 → Launch with Confidence
Once everything is polished and tested, we walk through your site one last time, prep for launch, and I send you a personalized Loom training video so you feel empowered to make edits moving forward. The result? A site that supports your growth, reflects your voice, and gives potential clients a confident “yes” before you ever say a word.
Step 1 → Align the Vision
We’ll kick things off with a strategy questionnaire and collaborative call to get crystal-clear on your goals, voice, and client experience. This is where we map out what your site needs to do so we’re not just creating something visually appealing, but building something purposeful.
Step 2 → Build with Intention
This is the phase where I take the lead. With your copy, brand visuals, and vision in hand, I design and develop your Showit website with intention, care, and multiple touchpoints for feedback. You stay involved (without feeling overwhelmed), and we bring it all to life together.
Here’s the Breakdown:
If you don't invest in a strategy-first brand and website with JPA Design Co., chances are the money will go somewhere.
But here’s where:
- A trendy logo or cheap template that looks nice but doesn’t reflect your values, goals, or client experience, leading to confusion, not clarity.
- DIY branding and website platforms that eat up your limited time, pulling you away from client work, family, and rest, often only to produce something you’re still unsure about.
- “Maintenance” spending like paid directories, ads, or Instagram growth tools, trying to generate leads with an unaligned brand and a site that doesn’t convert.
- Monthly subscriptions (design tools, template clubs, Canva Pro extras) that you think will help you look more legit, but none of them address your core problem: lack of clear, confident alignment.
Why My Offer Is the Smarter Investment:
These offers pay you back with:
These offers pay you back with:
- Time reclaimed
- Stress reduced
- More ideal clients saying “yes” faster
- A stronger foundation to build your legacy business on
It’s an investment in clarity, confidence, and direction so you can stop spinning your wheels and start showing up like the expert you are.
Because this isn’t just a new logo or another website.
So, when you compare the cost of continuing to DIY, looking like everyone else, or staying unclear on what sets you apart, my offers become the aligned and long-lasting choice.
Instead of guessing, you get a clear plan.
Instead of piecing together free downloads and templates, you get a custom strategy-backed design.
Instead of staying stuck in “I’ll figure it out later,” you get to feel proud of how you’re showing up now.
Instead of guessing, you get a
clear plan.
Instead of piecing together free downloads and templates, you get a custom strategy-backed design.
Instead of staying stuck in “I’ll figure it out later,” you get to feel proud of how you’re showing
up now.
Your $250 audit investment could roll into the cost of a future branding or website project
Your $250 audit investment could roll into the cost of a
future branding or website project
- A custom strategy questionnaire to uncover your brand’s values, current strengths and gaps, and your goals
- A detailed behind-the-scenes audit of your visual brand and messaging, from first impression to client journey
- A custom Brand Audit PDF with personalized insights, aligned next steps, and expert recommendations
- A Loom video walkthrough so you can hear the strategy behind every suggestion
- Your Brand Audit is a low-stakes, high-impact way to gain clarity on what’s working and what’s not, because a thoughtful brand audit now means fewer wrong turns later.
Your Investment for a Brand Audit?
All for a one-time payment of $250
Payment plans available
Payment plans available
- In-depth brand strategy questionnaire and 1:1 strategy call to lay the foundation for aligned visuals and messaging
- A guided process that blends strategy and creativity, designed to remove overwhelm and create real clarity
- Custom brand identity design, including logo suite, curated color palette, typography selections, and brand style direction that reflect your story and season of business
- Built-in check-ins for feedback and refinement, so you feel supported and not rushed every step of the way
- Brand Guidelines PDF to ensure consistency and ease moving forward
- Final files delivered in multiple formats, so you’re fully equipped across all applications
- Loom training video walkthrough explaining how to use your brand with clarity and confidence
Your Investment for the Branding Experience?
All for a one-time payment, starting at $2,500
Payment plans available
Payment plans available
- Strategy questionnaire and 1:1 strategy call to align your website with your business goals and client experience
- Copywriting resources to help you write your content (or clean it up, if you’ve already got some!)
- Fully custom Showit website design
- Collaborative page-by-page reviews and revisions to ensure your site feels like you and supports your goals
- Development, SEO basics, and responsive design all handled for you
- Final polish and pre-launch review to catch any tweaks before going live
- A Loom training video walking you through the backend so you can make ongoing edits confidently
- 30 days of email support post-launch for follow-up questions and peace
of mind
- Strategy questionnaire and 1:1 strategy call to align your website with your business goals and client experience
- Copywriting resources to help you write your content (or clean it up, if you’ve already got some!)
- Fully custom Showit website design
- Collaborative page-by-page reviews and revisions to ensure your site feels like you and supports your goals
- Development, SEO basics, and responsive design all handled for you
- Final polish and pre-launch review to catch any tweaks before going live
- A Loom training video walking you through the backend so you can make ongoing edits confidently
- 30 days of email support post-launch for follow-up questions and peace of mind
Your Investment for the Website Experience?
All for a one-time payment, starting at $3,500
I believe timing and alignment matter. If you’re hoping to launch something new or simply feel more grounded and confident in how you show up, I’d love to support you in this next season. Because I only take on a limited number of clients each quarter, now is the best time to reach out if this feels like your next right step.
You’re In Good Hands
- Because this process is built on strategy and alignment, not just design, you’ll walk away with visuals and messaging that feel true to who you are, now and as you grow.
- I don’t just deliver files and disappear. This is a collaborative process designed to ensure your voice and values are conveyed clearly, every step of the way.
- My process is intentionally paced, and I guide you through everything with just-right deadlines and structure, so it feels doable,
- not draining.
- I promise you won’t be left guessing. My process is designed to walk you through each step with structure, guidance, and clarity, so you always know what’s next and why we’re doing it.
- You receive built-in revisions (up to 3 rounds of revisions for branding and up to 4 rounds of revisions for websites) because your brand or website should reflect you, through and through.
- For website clients: You’re not on your own the moment we launch. You’ll have 30 days of email support after launch to ask questions or get help with any adjustments that may arise.
You’re In Good Hands
- I promise you won’t be left guessing. My process is designed to walk you through each step with structure, guidance, and clarity, so you always know what’s next and why we’re doing it.
- You receive built-in revisions (up to 3 rounds of revisions for branding and up to 4 rounds of revisions for websites) because your brand or website should reflect you, through and through.
- For website clients: You’re not on your own the moment we launch. You’ll have 30 days of email support after launch to ask questions or get help with any adjustments that may arise.
- Because this process is built on strategy and alignment, not just design, you’ll walk away with visuals and messaging that feel true to who you are, now and as you grow.
- I don’t just deliver files and disappear. This is a collaborative process designed to ensure your voice and values are conveyed clearly, every step of the way.
- My process is intentionally paced, and I guide you through everything with just-right deadlines and structure, so it feels doable, not draining.
I’m Joanna - the designer and strategist behind JPA Design Co. I work with Interior Designers like you to create brands and websites that feel like home: thoughtful, elevated, and aligned with the way you want to work and live.
This isn’t just about looking polished online (though that’s part of it). It’s about feeling confident every time you share your site, knowing it reflects the heart of your business and the clients you are meant to serve.
If you’ve been waiting for a sign that it’s time to show up fully and build something that lasts, this is it. I’d be honored to help you bring it to life.
Meet your brand and website guide.
3. You deeply care about how your clients experience your brand, from their first website visit to their final walkthrough.
We might just be a match made in design heaven if…
2. Your business has grown through referrals and repeat clients, but now you’re ready to step into your next level.
4. You’re a detail-loving creative who’s also juggling family life, a full client load, and a big vision.
You want to be more visible, attract dream clients intentionally, and have a digital presence that matches the quality and intention of your client work. You’re done duct-taping things together and you want thoughtful, strategic design that reflects your heart and helps you lead.
You don’t want to DIY your next chapter. You want support, structure, and a strategic approach. You want to finally feel like your brand and website fit you, not the other way around.
You’ve built something beautiful offline, but your online presence feels like it’s lagging behind. You want a partner who understands your industry and your season of life, and can walk you through the process with clarity, heart, and purpose.
You want branding and web design that not only looks beautiful but also aligns with your process, values, and definition of success. You’re ready to invest in something that brings peace of mind, not more things on your to-do list.
1. You’re an Interior Designer who has outgrown your DIY branding and website, and you’re craving a more refined, aligned, and elevated presence that reflects the work you do now.
3. You’re not yet clear on what you want to offer, or you’re constantly changing your services every few weeks.
This might not be the right fit if…
2. You just want “a pretty logo” or a quick website without digging into strategy, alignment, or messaging.
4. You want to hand everything off without participating in the process.
This work is about more than visuals. It’s about building a brand and site that works. If you’re not ready to explore your goals, values, and process, that’s okay, but this won’t be a good match right now.
While I’ll lead the way, this is a collaborative experience built around your heart, your story, and your goals. If you’re looking for totally hands-off or “set it and forget it,” this probably isn’t the best route.
This experience is thoughtful and strategic so we move with intention, not rushing. If you need something next week, this probably isn’t the right place for you.
Branding and web design shine brightest when there’s a stable foundation to build from. If you’re in a messy brainstorm season, this might not be the most aligned investment just yet.
1. You’re looking for a super speedy turnaround and want to launch something in a week or two.
FAQs
If your presence feels off, outdated, or pieced together, you’re likely being overlooked, regardless of how exceptional your work truly is.
That’s why I created these offers - to give Interior Designers like you a calm, guided path toward a brand and website that does the heavy lifting for your business and feels like home to you. Whether you’re craving clarity before committing (hello, Brand Audit), ready for a total refresh (Branding Design offer), or know it’s time for your website to match your level (Website Design offer). I’ve got a service designed with your season of life in mind.
You don’t need to figure this out alone. And you don’t need to settle for something that “works for now.” Let’s build something that finally fits.
If your presence feels off, outdated, or pieced together, you’re likely being overlooked, regardless of how exceptional your work truly is.
That’s why I created these offers - to give Interior Designers like you a calm, guided path toward a brand and website that does the heavy lifting for your business and feels like home to you. Whether you’re craving clarity before committing (hello, Brand Audit), ready for a total refresh (Branding Design offer), or know it’s time for your website to match your level (Website Design offer). I’ve got a service designed with your season of life in mind.
You don’t need to figure this out alone. And you don’t need to settle for something that “works for now.” Let’s build something that finally fits.
You’re not just after a prettier presence - you’re craving clarity, confidence, and a brand and website that actually feels like you.
Seventy-five percent of people judge your credibility based on your website, and it takes just 0.05 seconds for them to form an impression.
(Sanford University)
Because right now? You’re piecing things together, second-guessing how you’re coming across, and quietly wondering if your dream clients can even see the quality of work you bring to the table. You know your business has evolved, but your brand and website haven’t caught up.
And the longer you stay in this holding pattern, the more energy you waste trying to make it all feel right. You tweak your website again, test a new logo, or update your Instagram bio, hoping it clicks, only to feel stuck all over again. It’s exhausting trying to grow when your foundation isn’t supporting you.
But here’s the truth: when your visuals, messaging, and client experience finally align? Everything else gets easier. You stop over-explaining. You attract better-fit clients. You show up prouder, clearer, and more confident in
your work.
Because right now? You’re piecing things together, second-guessing how you’re coming across, and quietly wondering if your dream clients can even see the quality of work you bring to the table. You know your business has evolved, but your brand and website haven’t caught up.
And the longer you stay in this holding pattern, the more energy you waste trying to make it all feel right. You tweak your website again, test a new logo, or update your Instagram bio, hoping it clicks, only to feel stuck all over again. It’s exhausting trying to grow when your foundation isn’t supporting you.
But here’s the truth: when your visuals, messaging, and client experience finally align? Everything else gets easier. You stop over-explaining. You attract better-fit clients. You show up prouder, clearer, and more confident in your work.
“The experience met my expectations and beyond! You have a great thing going Joanna, keep up the great work!”
-Alex, Alexandra Becket Designs
“It truly was such a wholesome experience to get to work with you. I have seen the work you put in to understand my brand, the 'why' behind my business, and translate it beautifully into something that can be visualised. My experience definitely exceeded my expectations. ”
-Samah, Nawar Designs